Developer-first analytics that exposes raw events in a real-time SQL layer

Developer-first analytics that exposes raw events in a real-time SQL layer targets a $10.0B = 1,000,000 software orgs x $10,000 ACV, representing all orgs that could pay for product/behavioral analytics and observability total addressable market with medium saturation and a year-over-year growth rate of 10-25% annual growth in product analytics and observability spend, driven by product-led growth teams.

Key trends driving demand: Developer-led product workflows -- more analytics buyers are engineers and product teams who prefer SQL and programmatic access, increasing demand for developer-first tools; Realtime analytics -- demand for low-latency event analysis grows as teams require faster product iteration; Shift from dashboards to data queries -- organizations favor custom queries over pre-built widgets for nuanced product signals.