Executive Summary

Teams commonly suffer hidden wellbeing and workload problems that only become obvious after turnover or productivity drops, and frontline managers plus HR lack reliable, timely, team-level signals to diagnose and prioritize fixes across roughly 9M addressable teams. Current pulse surveys and perks are noisy and infrequent, so managers are left guessing which interventions will move retention or engagement metrics. You could build a manager-facing platform that passively aggregates digital signals (chat and calendar metadata, anonymized engagement metrics) plus micro-surveys, applies NLP and causal-inference models to surface root causes, and delivers prioritized, A/B-testable playbooks and nudges for managers to run fixes. Designed as a team-level diagnostic with built-in measurement, the product aims to make it straightforward to tie interventions to retention ROI and justify a ~$2K ACV per team. The timing is attractive: employers are shifting budgets toward measurable people analytics and manager enablement, creating demand in an $18.0B market, while remote/hybrid work increases the availability of digital signals and recent NLP and causal tools make automated root-cause detection practical. To stand out, pair rigorous causal detection and prioritized manager playbooks with privacy-first data collection and experiment measurement so you can prove impact at the team level—while being upfront that the main hurdles are data access, privacy/regulatory constraints, and the need to earn manager trust and adoption through excellent UX and change management.

Market Opportunity

Diagnose hidden team wellbeing issues and drive manager-led fixes targets a $18.0B = 9M teams × $2K ACV (annual team-level spend on people analytics, engagement, and manager enablement) total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR — employee engagement and people analytics market growth estimated by industry reports (e.g., Grand View Research / MarketsandMarkets) indicating adoption driven by hybrid work and HR tech modernization.

Key trends driving demand: Trend — Employers are shifting budgets from one-off wellness perks to systemic people analytics that demonstrate retention ROI, creating demand for measurable tools.; Trend — Remote and hybrid work increases reliance on digital signals (chat, calendar metadata) that can be analyzed to surface hidden problems.; Trend — Improvements in NLP and causal-inference tooling make automated root-cause detection and prioritized recommendations practical at scale.; Trend — Privacy regulations and employee expectations push vendors to offer anonymized, differential-privacy-friendly analytics, which becomes a competitive requirement..

Key competitors include Culture Amp, 15Five, Officevibe, Peakon (Workday).

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Diagnose hidden team wellbeing issues and drive manager-led fixes

Executive Summary

Market Validation

Market Opportunity

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