Executive Summary

Many SMBs and solo founders face stalled organic growth because website visitors aren't being qualified or routed to the right next step, leaving marketing spend and time wasted on unqualified leads. This pain is widespread across an addressable base of roughly 2,000,000 businesses that could benefit from a targeted $3,000 ACV solution but currently lack low-friction diagnostic tooling. Build a freemium, AI-assisted lead-qualification quiz that diagnostically evaluates a company's funnel, returns a prioritized list of fixes, and produces a turnkey qualification flow customers can drop into their site or share on social. The product would include automated content and flow generation, one-click integrations to CRMs, calendaring and payments, and migration tools so non-technical users get a working funnel in minutes. The timing is favorable: AI-assisted content and PLG lower the barrier to entry and create a large pool of low-cost signups, while standardized integrations let a specialized tool deliver immediate value. With an estimated $6.0B TAM (2M businesses × $3,000 ACV), a market score of 88/100 and revenue potential of 78/100, there’s clear upside if you can convert free users to paid. You can differentiate by leading with a diagnostic-first experience that provides prescriptive, measurable lift recommendations, backed by out-of-the-box integrations and outcome-based pricing to justify upgrades. The main challenges are a medium-competition landscape and the need to nail onboarding and viral distribution, but if you reliably demonstrate conversion lifts and near-zero setup friction this idea has practical legs to scale.

Market Opportunity

Diagnose stalled organic growth for free lead-qualification quiz; fix funnel targets a $6.0B = 2,000,000 businesses × $3,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — estimated growth for marketing automation and form/quiz tools as remote work and product-led acquisition increase (industry estimates from marketing automation/CRM analyst reports).

Key trends driving demand: AI-assisted content and flow generation is lowering the barrier for non-technical users to create high-converting quizzes — this creates an opportunity to ship turnkey qualification flows.; Product-led growth is accelerating adoption among solo founders and SMBs who prefer freemium self-serve tools, creating a large pool of low-cost signups.; Integrations between scheduling, payments and CRMs are standardizing, enabling specialized tools to plug into existing workflows and deliver immediate value.; Privacy-first tracking and cookieless environments increase the value of first-party qualification data captured through owned quizzes and forms..

Key competitors include Typeform, ScoreApp, Jotform.

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Diagnose stalled organic growth for free lead-qualification quiz; fix funnel

Executive Summary

Market Validation

Market Opportunity

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