Disconnected sales & operations — AI-driven CRM, automation, unified data

Disconnected sales & operations — AI-driven CRM, automation, unified data targets a $70.0B = 20M businesses x $3.5K ACV total addressable market with high saturation and a year-over-year growth rate of 12%.

Key trends driving demand: LLMs-as-assistants -- improves automatic note-taking, summarization, and next-action recommendations inside CRM records.; Low-code integrations -- reduces time-to-value for cross-system automations, enabling SMBs to stitch tools without heavy engineering.; Outcome-driven sales tooling -- buyers prefer systems that drive tasks/next steps, not just record keeping, increasing demand for automation-first CRMs.; Privacy-first data handling -- enterprises want in-house model control or selective data sharing, creating product differentiation opportunities..