Discover & map social follow graphs to find influencers and communities

Discover & map social follow graphs to find influencers and communities targets a $5.0B = 500k brands x $10K ACV (enterprise social analytics + creator tools) total addressable market with medium saturation and a year-over-year growth rate of 18% — social analytics & creator tools have sustained double-digit growth as new networks and creators proliferate.

Key trends driving demand: Decentralized social platforms -- new networks (Bluesky, Mastodon instances) lack discovery/analytics, creating a first-mover opportunity for niche tooling; Creator economy professionalization -- creators and small agencies need better audience-discovery tools to grow efficiently; AI-enabled graph inference -- embeddings and LLMs enable extracting interests and communities from sparse profiles and follow relationships; Privacy-first tooling demand -- users prefer tools that avoid harvesting private DMs and focus on public follow graphs, fitting Bluesky ethos.