Executive Summary

Corporate sales teams, venue procurement, and local production vendors currently struggle to find and prioritize private B2B event organizers because many high-value organizers run invite-only or recurring internal events and rarely appear in public listings, making lead generation manual and inefficient. With roughly 160,000 event-service businesses and an addressable market of about $3.2B (160k × $20K ACV), wasted effort on noisy referrals translates into measurable lost revenue and missed repeat-booking opportunities. You could build a sales-tech platform that automatically discovers private organizers by aggregating venue permits, meeting notices, LinkedIn and attendee signals, and enriches those noisy data with LLM-powered entity extraction to create high-confidence organizer profiles and intent scores, coupled with automated outreach workflows and CRM integrations. The timing favors this approach: hybrid events are growing, increasing local production demand, and modern AI materially improves extraction and matching accuracy, which aligns with a market score of 86/100 and a revenue potential rated 82/100 if you convert vendor or procurement customers at scale. To stand out you will need to deliver superior precision and verifiable intent metrics, tight CRM/workflow integrations, and clear compliance controls—strengths achievable through vertical focus and focused data partnerships, but with real challenges in maintaining data quality, consent, and scalability. Competition is medium: marketplaces are fragmented so a specialized discovery and outreach tool can win niche footholds, but expect an initial heavy lift to prove ROI in target local markets before attempting broad national roll‑out.

Market Opportunity

Discover private B2B event organizers and automate outreach at scale targets a $3.2B = 160,000 event-service businesses (videography/AV/photography/production) × $20K ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (industry recovery and growth in hybrid events) — source: industry analysts and event-tech market reports (Statista/IBISWorld estimates 2022–2024 trend).

Key trends driving demand: Hybrid events growth — more organizers run a mix of public and private events, increasing demand for local production vendors.; AI-enabled enrichment — LLMs improve entity extraction from noisy sources, enabling automated organizer identification.; Vendor marketplaces fragmentation — many local vendors still rely on manual referrals, creating an opportunity for specialized lead tools.; Regulatory and public data availability — more municipal venues publish permit and booking summaries online, which creates new signal sources..

Key competitors include Eventbrite, ZoomInfo, Bizzabo / Splash.

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Discover private B2B event organizers and automate outreach at scale

Executive Summary

Market Validation

Market Opportunity

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