Executive Summary

Many small and mid-sized contractors struggle to convert leads into booked jobs because estimating, follow-up, and proposal workflows are fractured across spreadsheets, emails, and phone calls; this operational disorganization disproportionately affects the roughly 3 million global SMB contracting firms that rarely have dedicated sales ops and often miss or underprice bids. The result is lower win rates, elongated sales cycles, and wasted labor that directly compresses margins and growth potential. The product to build is a verticalized AI-assisted CRM that combines automated takeoffs and proposal generation with workflow-driven follow-up, integrated payments, and point-of-sale homeowner financing options. Key features would include computer-vision-enabled plan takeoffs that reduce manual measuring, templated yet customizable proposals generated in minutes, mobile-first job intake, and connectors to accounting and dispatch systems so data flows end-to-end. This is an attractive moment because the total addressable market is approachable — roughly $30.0B assuming a $10K ACV across 3M firms — and three converging trends lower adoption friction: improved AI for faster, cheaper estimating, a preference among contractors for industry-specific SaaS instead of generic CRMs, and growing demand for embedded payments and financing to shorten sales cycles. Market scoring and revenue potential metrics are high (95/100 and 90/100 respectively), but success depends on execution rather than market timing. To stand out you need a narrowly vertical product and AI models trained on contractor-specific datasets, packaged with a high-touch onboarding playbook to overcome fragmented customer tech stacks; strengths include clear ROI per bid and predictable ACV, while challenges are meaningful — medium competition from incumbents, variable data quality from customers, and higher initial CAC for on-site onboarding — so prioritize rapid time-to-value and configurable integrations.

Market Opportunity

Disorganized contractors losing bids — AI-assisted CRM + automated estimating targets a $30.0B = 3M global small/medium contracting firms x $10K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% (construction software and digital tools sector).

Key trends driving demand: AI-assisted estimating -- faster, cheaper takeoffs and proposal generation reduces friction to purchase and increases win rates.; Verticalized SaaS -- contractors prefer industry-specific workflows over generic CRMs, creating room for specialized solutions.; Embedded payments & financing -- integrated payment and financing for homeowners shortens sales cycles and drives revenue capture.; Mobile field tools adoption -- on-site mobile data capture enables better project tracking and accuracy in estimates..

Key competitors include Houzz Pro, Procore, Buildertrend, Jobber, QuickBooks / Excel (workarounds).

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Disorganized contractors losing bids — AI-assisted CRM + automated estimating

Executive Summary

Market Validation

Market Opportunity

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