Disorganized home searches → shared buyer–agent collaboration workspace

Disorganized home searches → shared buyer–agent collaboration workspace targets a $5.0B = 5,000,000 annual home purchases x $1,000 average spend on search/collaboration tools & agent subscriptions per transaction (mix of agent-paid SaaS, consumer upgrades, and referral/transaction fees) total addressable market with medium saturation and a year-over-year growth rate of 12% — proptech adoption among brokerages and agent SaaS spending is growing as brokerages prioritize tech differentiation.

Key trends driving demand: MLS/IDX modernization -- RESO APIs and syndicated feeds lower integration friction and enable real-time listing sync.; Consumer expectation for collaboration -- buyers expect shared tools and transparency similar to other consumer apps.; Broker tech consolidation -- brokerages want integrated toolchains (CRM + transaction + collaboration) to reduce agent churn.; AI-driven personalization -- small models can meaningfully rank and surface listings using buyer feedback and behavioral signals..