Disposable aliases for privacy-first email to replace relay services

Disposable aliases for privacy-first email to replace relay services targets a $1.2B = 400M privacy-minded email users × $3 ARPU/year for alias services total addressable market with medium saturation and a year-over-year growth rate of 8-12% CAGR — based on privacy tools and consumer security software growth projections from market reports such as Grand View Research and Statista.

Key trends driving demand: Rising privacy awareness — consumers increasingly seek tools that limit tracking and reduce spam, creating demand for aliasing baked into mail clients.; Shift to alternative mail providers — as users adopt privacy-first mail services, embedding alias features becomes a competitive differentiator and upsell opportunity.; Browser and extension distribution continues to work well — browser-native experiences (extensions, built-in features) help drive adoption quickly.; API-first and white-label partnerships — email providers want turn-key alias solutions to retain users, making B2B partnerships a realistic channel..