Distracting environments — app that mixes ambient sounds, presets & chat

Distracting environments — app that mixes ambient sounds, presets & chat targets a $5.0B = 200M users x $25/yr average spend (global wellbeing & ambient audio consumer spend) total addressable market with medium saturation and a year-over-year growth rate of 12%.

Key trends driving demand: Remote-work & concentration tools -- increasing demand for ambient audio to improve focus at home or co-working spaces; Micro-wellness & sleep tech -- consumers spend on small, recurring apps for sleep, relaxation and mental health; Generative audio models -- enables dynamic, personalized soundscapes instead of static playlists; Social & community curation -- users prefer shareable presets and community-vetted sound mixes over one-size-fits-all solutions.