Market Opportunity
Drop an Excel file, get B2B leads enriched — no APIs or dev work targets a $10.0B = 2.5M potential B2B customers x $4K ACV (enterprise + SMB annual spend on sales-enablement/enrichment) total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR (sales-intelligence & enrichment segment growth driven by SaaS adoption).
Key trends driving demand: Spreadsheet-first workflows -- Many sales teams still operate in Excel/Sheets and prefer drop-in tools rather than APIs or full CRMs.; No-code automation -- Rise of no-code platforms lowers adoption friction for nontechnical users and increases demand for simple, single-purpose tools.; AI-assisted entity resolution -- Improved NER and fuzzy-matching enables higher-quality enrichment from messy inputs like incomplete company names.; Shift to usage-based pricing -- Buyers prefer low-cost, pay-as-you-go options over large annual contracts, creating an opening for low-volume tools..
Key competitors include Clearbit, Apollo.io, ZoomInfo, Hunter (and other email-finder tools), DIY workflows (Google Sheets + Zapier/Integromat + API providers).
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