Executive Summary

Large enterprise and mid-market event teams—roughly 120,000 organizations running multi-day conferences, roadshows, and hybrid programs—struggle with operational chaos across registration, streaming, on-site logistics and post-event analysis, which drives excessive staff hours and makes it hard for marketers to justify spend. That operational friction shows up as inconsistent attendee experiences, duplicated manual work, and opaque ROI that undermines renewal decisions for expensive events. You could build an AI-driven organizer automation platform that unifies registration, streaming orchestration, on-site logistics and post-event analytics, using LLMs to auto-generate agendas, speaker briefs and succinct post-event summaries while automating checklists, resource allocation and CRM attribution. Position the product for enterprise ACVs of ~$100K with pre-built integrations to major CRMs and streaming vendors so customers see immediate time savings and attendee-level conversion metrics. This opportunity is timely: a $12.0B addressable market, the normalization of hybrid formats, and recent advances in LLMs and event telemetry make automation both necessary and feasible, reflected in a market score of 90/100 and revenue potential 88/100. To stand out you’ll need deep workflow automation tailored to event operations, event-specific ML models and a service-led motion for initial deployments to overcome integration and change-management friction; strengths include high ACV and measurable ROI, while challenges are medium competition, long enterprise sales cycles, complex integrations and data-privacy requirements that will require upfront investment in reliability and compliance.

Market Opportunity

Eliminate event-planning chaos with AI-driven organizer automation targets a $12.0B = 120K mid-large event-organizing organizations x $100K ACV (enterprise & large-scale event spend on software/services) total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR in event technology demand driven by hybrid-event tooling and analytics.

Key trends driving demand: Hybrid-event normalization -- organizations running both virtual and in-person sessions need unified tooling for registration, streaming, and on-site logistics.; AI-driven automation -- LLMs enable auto-agendas, speaker briefs, and post-event summaries, reducing staff time per event.; Data-first ROI measurement -- marketers demand attendee-level attribution and conversion metrics to justify event spend.; Market consolidation toward platforms -- customers prefer single-pane solutions that handle ticketing, CRM, and analytics..

Key competitors include Cvent, Eventbrite, Bizzabo, Splash.

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Eliminate event-planning chaos with AI-driven organizer automation

Executive Summary

Market Validation

Market Opportunity

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