Eliminate manual ops by automating end-to-end business workflows

Eliminate manual ops by automating end-to-end business workflows targets a $90.0B = 200M SMBs x $450 ACV (global addressable SMB workflow automation spend) total addressable market with medium saturation and a year-over-year growth rate of 18%+ CAGR (business process automation / RPA market growth estimates).

Key trends driving demand: LLM-enabled automation -- LLMs make mapping unstructured inputs to actions feasible, enabling natural-language-to-workflow creation.; API proliferation -- more SaaS APIs reduce integration cost and time, enabling orchestration across more systems.; Cost pressure & headcount optimization -- CFO-driven initiatives increase willingness to invest in automation tools that pay back within 6-12 months.; Shift to no-code for ops teams -- productizing no-code builders unlocks non-engineering buyers who own process improvements..