Executive Summary

Operations leaders and process owners in mid-market and enterprise companies still spend months building and maintaining manual workflows and RPA scripts, and they struggle to prove measurable ROI from automation projects. Procurement increasingly rejects feature demos in favor of outcome guarantees, leaving many promising projects stalled or underfunded. You could build a B2B SaaS platform that uses LLMs to infer business rules and generate integration code to automate workflows rapidly, while embedding outcome analytics that tie automation to KPIs and dollarized ROI. Include region-specific workflow templates, localization, and compliance controls so global organizations can deploy without legal or regulatory friction. This sits in an $18.0B addressable market (1.8M target organizations × $10K ACV) with a high market score (88/100) and strong revenue potential (82/100) because buyers want faster time-to-value and measurable outcomes. LLM-enabled automation is lowering build costs and time, creating a window to capture customers who currently use manual processes or fragmented RPA tools. You can stand out by combining LLM-driven code generation to cut implementation time, outcome-focused reporting to align with procurement, and built-in regionalization to serve global needs—advantages that typical automation vendors and generic RPA tools lack. But expect challenges around LLM accuracy, data governance, complex integrations and initial trust-building; plan for governance, professional services, and case studies to validate claims before scaling.

Market Opportunity

Eliminate manual workflows with AI and measure outcomes, not demos targets a $18.0B = 1.8M target organizations × $10K ACV (workflow automation + RPA + process intelligence across mid-market and enterprise) total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (market research for workflow automation / RPA combined growth estimates, Gartner/IDC commentary).

Key trends driving demand: LLM-enabled automation — Large language models can infer business rules and generate integration code, reducing build time and enabling faster mapping of workflows.; Outcome-focused procurement — Buyers now demand measurable ROI and KPIs linked to automation projects, creating demand for outcome analytics versus feature demos.; Regionalization and compliance — Global companies need region-specific workflows that respect local regulations and languages, which generic automation tools don't prioritize.; Shift from point automations to orchestration — Companies prefer platforms that manage end-to-end processes (process mining + automation + analytics) rather than isolated connectors..

Key competitors include Zapier, Workato, UiPath.

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Eliminate manual workflows with AI and measure outcomes, not demos

Executive Summary

Market Validation

Market Opportunity

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