Executive Summary

Small trades and contractor businesses worldwide routinely lose jobs, miss follow-ups, and drown in spreadsheets and paper workflows; these problems are especially acute for the estimated 4.0 million small trades businesses that lack integrated tools for quoting, scheduling, and payments. The consequences are measurable in lost revenue, slow cash flow, and inefficient field operations that make scaling difficult for crews of 1–20 people. You could build an integrated, mobile-first CRM tailored to trades that combines AI-enabled photo and voice estimating, real-time scheduling, automated follow-ups, embedded payments and financing, and smooth accounting integrations, sold as a subscription with a target ACV of $3,000 (driving a $12.0B addressable market). The timing is favorable: AI models now make automated estimating viable for SMBs, field-service digitization is increasing per-employee revenue, and embedded payments reduce collection friction—factors reflected in a Market Score of 90/100 and Revenue Potential of 94/100. To stand out in a medium-competition landscape you must focus on deep vertical product fit (workflows and taxonomies for electricians, plumbers, roofers), a rugged offline-first mobile UX, and tight integration of estimating plus payments so customers get faster cash and higher win rates. Strengths include a large TAM and meaningful ACV, while real challenges are building accurate, trustworthy domain AI, acquiring fragmented SMB customers cost-effectively, and navigating payments/compliance—each of which requires upfront investment and strong distribution partnerships.

Market Opportunity

Eliminate missed jobs and spreadsheets with an integrated CRM for trades targets a $12.0B = 4.0M small trades & contractor businesses globally x $3,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 8-12% annual growth driven by SaaS adoption in field service.

Key trends driving demand: AI-enabled estimating -- photo and voice models reduce quoting time and increase win rates, making automated estimates viable for SMBs.; Field-service digitization -- mobile apps and connected workflows replace paper processes, increasing per-employee revenue.; Integrated payments -- embedded payments and financing reduce payment friction and improve cashflow for contractors.; Platformization of vertical SaaS -- best-in-class vertical players add marketplace and supplier integrations, expanding functionality beyond basic CRM..

Key competitors include ServiceTitan, Jobber, Housecall Pro, Tradify, Spreadsheets + QuickBooks + generic CRMs (workaround).

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Eliminate missed jobs and spreadsheets with an integrated CRM for trades

Executive Summary

Market Validation

Market Opportunity

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