Executive Summary

Design teams increasingly need short-form and UI micro-animations, but creating production-quality motion typically requires After Effects expertise and long iteration cycles, slowing marketing and product launches and driving outsourcing costs. This problem affects in-house design teams across startups and enterprises—roughly 2M businesses who could each represent a ~$3K ACV buyer. You could build a component-based motion system that maps animations to design tokens and integrates with design systems, allowing designers to assemble, preview, and export production-grade animations without After Effects skills. Combine a library of reusable motion components with generative-AI parameterization and direct exports (Lottie/React/CSS) to enable faster iteration and consistent brand motion. The market timing is strong: an estimated $6.0B TAM (2M businesses × $3K ACV), a high Market Score (88/100) and Revenue Potential (82/100), driven by growing short-form video demand and broader adoption of componentized design. Generative AI and tokenized design lower technical barriers and make buyers more receptive to automated motion workflows. To stand out, prioritize a token-first approach, rigorous production-quality outputs, and seamless design-to-dev integration so you sit between heavyweight After Effects and lightweight template tools; the main challenges are proving parity in quality and achieving deep workflow integration in a medium-competition landscape. If you can demonstrably save teams time while delivering reliable exports, this is a practical, high-potential idea worth pursuing.

Market Opportunity

Enable design teams to create pro motion graphics without After Effects expertise targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 18% YoY (source: industry reports on digital content creation and creative tools, 2024-2026 aggregate).

Key trends driving demand: Design teams are standardizing on component-based systems and demand motion that maps to tokens, increasing the need for repeatable motion components.; Generative AI models now produce controllable short-form motion and easing, which creates an opportunity to automate motion at production quality.; Social and product-driven video demand continues to grow, so teams need faster iteration loops for micro-animations used in marketing and UI.; Export-friendly formats (Lottie, JSON, MP4) and developer handoff expectations are maturing, reducing friction for automated motion adoption..

Key competitors include Adobe After Effects, Canva (Animation features), Runway, LottieFiles.

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Enable design teams to create pro motion graphics without After Effects expertise

Executive Summary

Market Validation

Market Opportunity

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