Enable non-video marketing teams to produce pro videos using AI tools

Enable non-video marketing teams to produce pro videos using AI tools targets a $9.0B = 3M marketing teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 25% YoY — driven by video ad spend growth and rapid adoption of AI creative tools (industry estimates).

Key trends driving demand: Short-form video dominance — Platforms like TikTok and Reels force brands to publish more frequent, bite-sized content, creating demand for fast creation tools.; AI-assisted creative production — Improvements in synthetic voice, auto-editing, and template generation reduce time and cost per asset, enabling subscription models.; Performance-driven creative optimization — Marketers increasingly expect tooling that ties creative variants to measurable ad outcomes and recommends better-performing edits.; API-enabled publishing — Social and ad platforms support programmatic uploads and creative A/B testing, enabling integrated end-to-end workflows..