Executive Summary

Many SMBs suffer from app sprawl: separate CRMs, project tools, and file systems create duplicated data, manual handoffs, and administrative overhead that distracts small teams from revenue-generating work. This pain is most acute for owners, account managers, and operations leads who are paying for and maintaining multiple subscriptions while lacking end-to-end visibility across sales-to-delivery workflows. You could build a single CRM+project workflow platform with a unified data model that combines contacts, deals, tasks, milestones, and delivery workflows, built API-first with configurable templates for common SMB processes. Embedded AI would automate repetitive tasks like lead scoring, status updates, and task routing, and prebuilt connectors would aim to replace several point solutions per customer to lower total cost of ownership. The market is attractive now: 25 million SMBs imply a $22.5B addressable market at an average $900 ACV for combined CRM+PM needs, and macro trends—tool consolidation, cheaper AI automation, and stronger APIs—support rapid adoption. Market Score 90/100 and Revenue Potential 89/100 indicate strong demand, but success will require proving clear ROI, overcoming high competition, and executing a focused go-to-market for SMB buying cycles. To stand out, prioritize a workflow-first UX with a single source of truth, verticalized templates, and near-zero-friction API-driven onboarding so you can demonstrably replace multiple subscriptions and cut administrative overhead for customers.

Market Opportunity

End app sprawl by unifying CRM and project workflows into one platform targets a $22.5B = 25M SMBs × $900 ACV (annual average for combined CRM+PM needs across global SMBs) total addressable market with high saturation and a year-over-year growth rate of 10% YoY combined growth estimate for CRM and collaboration tools (industry reports, analyst consensus).

Key trends driving demand: Consolidation — SMBs are trimming tool sprawl to reduce cost and administrative overhead, creating demand for integrated suites.; AI automation — affordable AI makes automating repetitive CRM and project tasks possible and attractive to small teams.; API-first integrations — improved APIs and middleware reduce the cost and time to build dependable connectors, enabling faster onboarding.; Remote/hybrid work — distributed teams need centralized systems for tracking clients, projects, and billing which drives adoption of unified platforms..

Key competitors include Flowlu, ClickUp, Zoho, HubSpot, monday.com.

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End app sprawl by unifying CRM and project workflows into one platform

Executive Summary

Market Validation

Market Opportunity

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