End nighttime stress & doomscrolling with a phone‑free bedside AI sleep coach

End nighttime stress & doomscrolling with a phone‑free bedside AI sleep coach targets a $18.0B = 400M adults with sleep issues x $45/yr average spend (apps, sound machines, light therapy, devices) total addressable market with medium saturation and a year-over-year growth rate of 9% CAGR (digital sleep & wellness segment).

Key trends driving demand: edge-AI-on-device -- enables private, low-latency personalization and reduces reliance on cloud services; digital-wellness-mainstreaming -- employers and consumers investing in sleep/mental health solutions; shift-away-from-phone-at-bedtime -- demand for phone‑free alternatives to doomscrolling and blue light exposure; sensor-cost-decline -- cheaper MEMS microphones, light engines and temp sensors enable integrated bedside devices.