Estimate cost of downtime and alerting for websites/APIs to reduce lost revenue

Estimate cost of downtime and alerting for websites/APIs to reduce lost revenue targets a $6.0B = 5M online businesses and developer teams × $1,200 ACV (monitoring/observability + incident response budgets) total addressable market with high saturation and a year-over-year growth rate of 15% YoY — observability and monitoring market CAGR estimates from industry analyst reports and cloud infrastructure spending trends.

Key trends driving demand: Cloud migration and microservices adoption are increasing the number of failure modes — this creates demand for monitoring that ties outages to business metrics.; Teams want actionable alerts and fewer false positives — solutions that reduce alert fatigue and provide prioritization will win adoption.; Product and finance stakeholders increasingly demand ROI justification for observability spend — a monitoring product that quantifies financial impact unlocks new buyers.; Developer-first, API-enabled tools and modern managed infrastructure lower build time and allow small teams to adopt monitoring rapidly, expanding the addressable market..