Executive Summary

Small-scale event organizers—nonprofits, community groups, car clubs and volunteer committees—routinely juggle ad-hoc budgeting, manual receipt reconciliation and pressure from donors for event-level transparency, typically using spreadsheets or general accounting tools that don’t map to individual shows. That leaves organizers spending hours on bookkeeping, losing track of cash, and struggling to produce simple donor or venue reports after each event. Build a mobile-first, event-centric finance tool that creates per-event budgets, captures receipts with AI-powered OCR, reconciles card and cash payments automatically, and generates one-click donor/venue reports and event P&Ls. Fast onboarding via templates for common event expense types and integrations with Stripe/Square/PayPal would make it practical and affordable for SMB organizers. The market looks attractive now: about 3 million SMB event organizers globally imply a $1.8B addressable market at a $600 ACV, and trends—growing mobile payments, digital receipts, and demand for transparent, event-level reporting—make a paid solution defensible. AI automation can materially reduce bookkeeping time, creating clear value that organizers are likely to pay for. You can differentiate through tight event-focused workflows, pre-built reporting templates, low-cost pricing and partnerships with payment providers and nonprofit platforms, but expect medium competition from general accounting incumbents and a distribution challenge in reaching highly fragmented local organizers.

Market Opportunity

Event organizers need simple budgeting and tracking for small charity shows targets a $1.8B = 3,000,000 event organizers × $600 ACV (global SMB organizers, car clubs, community groups, nonprofits paying for specialized event finance tooling) total addressable market with medium saturation and a year-over-year growth rate of 10% YoY — event tech and SMB SaaS adoption are growing; hybrid events and increased nonprofit transparency are driving steady demand (industry reports on event tech and SMB software adoption).

Key trends driving demand: Trend — Nonprofits and donors demand clearer, event-level financial reporting, creating demand for tools that produce one-click donor/venue reports.; Trend — Widespread adoption of mobile payments and digital receipts makes automated capture and reconciliation possible and expected by organizers.; Trend — AI-powered OCR and classification reduce manual bookkeeping time, making event-specific automation feasible for SMBs.; Trend — Venues and insurers increasingly require formal budgets and vendor lists, creating a compliance need for event finance tools..

Key competitors include Eventbrite, QuickBooks (Intuit), Aplos, Planning Pod.

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Event organizers need simple budgeting and tracking for small charity shows

Executive Summary

Market Validation

Market Opportunity

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