Event organizers need simple budgeting and tracking for small charity shows

Event organizers need simple budgeting and tracking for small charity shows targets a $1.8B = 3,000,000 event organizers × $600 ACV (global SMB organizers, car clubs, community groups, nonprofits paying for specialized event finance tooling) total addressable market with medium saturation and a year-over-year growth rate of 10% YoY — event tech and SMB SaaS adoption are growing; hybrid events and increased nonprofit transparency are driving steady demand (industry reports on event tech and SMB software adoption).

Key trends driving demand: Trend — Nonprofits and donors demand clearer, event-level financial reporting, creating demand for tools that produce one-click donor/venue reports.; Trend — Widespread adoption of mobile payments and digital receipts makes automated capture and reconciliation possible and expected by organizers.; Trend — AI-powered OCR and classification reduce manual bookkeeping time, making event-specific automation feasible for SMBs.; Trend — Venues and insurers increasingly require formal budgets and vendor lists, creating a compliance need for event finance tools..