Expose card-processing fee markups to reduce SMB payment costs

Expose card-processing fee markups to reduce SMB payment costs targets a $1.2B = 5,000,000 SMB merchants × $240 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (payment-processing analytics and fintech SMB tooling; source: industry analyst reports and Statista trends pointing to fintech SaaS growth).

Key trends driving demand: Fee complexity — Interchange programs and network fees are becoming more granular, which increases demand for tools that reconcile and explain line-item charges.; SaaS adoption among accountants — Accountants and bookkeepers increasingly use SaaS tools, creating distribution channels via advisors who will recommend a reconciliation tool.; Open APIs and integrations — Payment platforms are exposing APIs and webhooks, enabling automated ingestion and continuous monitoring which a simulator can leverage.; Cost pressure on SMBs — Rising input costs and margin pressure make even small percentage savings on processing fees meaningful and actionable..