Executive Summary

Developer-facing products—from APIs to developer tools—rely on human-readable docs and scattered pricing pages that LLM agents struggle to discover and interpret, which causes missed leads and poor automation of evaluation flows; this problem is especially acute for the estimated 2 million developer-facing websites that today lack standardized, machine-readable product signals. Teams responsible for platform docs, API marketing, and pricing (product managers, developer advocates, and docs engineers) are the direct users and buyers, and they currently lack a simple kit to publish canonical, versioned files that agents can consume. You could build a lightweight specification plus a small suite of tools: a validator and CI check for docs/pricing files, converters from OpenAPI/Markdown to the spec, hosting/headers for easy agent discovery (e.g., llms.txt-style endpoints), and SDKs for runtime consumption and web crawlers for marketplaces. The market is attractive now because standards and conventions for agent consumption are emerging, LLM agents are rapidly becoming default discovery channels, and an addressable market roughly estimated at $6.0B (2M sites × $3K ACV) aligns with the activity of early adopters; our internal scoring gives the opportunity an 88/100 market score and an 80/100 revenue potential while competition is medium. To stand out you should optimize for developer ergonomics and platform integrations—tight OpenAPI/GraphQL compatibility, automatic changelog/versioning, and partner integrations with major API marketplaces—and offer clear metrics that demonstrate lead lift and agent coverage. Strengths include a well-defined TAM and a narrow technical scope that enables a rapid 1–2 person MVP, but challenges are real: adoption inertia across thousands of fragmented doc stacks, the need to influence or follow evolving standards, and competition from established doc tooling vendors.

Market Opportunity

Expose docs, marketing, and pricing as machine-readable files for LLM agents targets a $6.0B = 2M developer-facing websites × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 30% YoY (estimate based on growth in AI developer tooling and agent ecosystems, 2024 industry analysis).

Key trends driving demand: LLM agents are becoming default discovery and evaluation channels — this increases demand for machine-readable product and pricing signals.; Docs-first developer marketing is standard for APIs and platforms — teams want their docs to be both human- and agent-friendly.; Standards and conventions for agent consumption (like llms.txt/llms-full.txt) are emerging, creating an early-adopter window for tooling that automates adoption..

Key competitors include Diffbot, Zyte (formerly Scrapinghub), Schema App.

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Expose docs, marketing, and pricing as machine-readable files for LLM agents

Executive Summary

Market Validation

Market Opportunity

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