Faster supplier discovery for boutique product makers using AI-assisted sourcing

Faster supplier discovery for boutique product makers using AI-assisted sourcing targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 8-12% annual growth in digital procurement and sourcing tools (McKinsey 2024 digital procurement trends).

Key trends driving demand: Remote-first product teams and micro-brands — more indie makers need efficient sourcing workflows and are willing to pay for tooling that reduces risk.; AI-powered extraction and RAG search — embeddings make matching product specs to supplier capabilities far more accurate than keyword search.; Shift to data-driven supplier selection — buyers increasingly want historical performance signals (lead times, sample quality) before placing orders.; Supplier consolidation and transparency demands — customers expect clearer sourcing terms, verifiable certifications, and standardized RFQs..