Find and convert social media prospects via automated scraping and enrichment

Find and convert social media prospects via automated scraping and enrichment targets a $4.8B = 4M businesses × $1.2K ACV (annual lead-gen and enrichment subscriptions) total addressable market with high saturation and a year-over-year growth rate of 12% YoY — estimate from martech and sales intelligence adoption trends.

Key trends driving demand: NLP and embeddings enable better short-form intent detection — this reduces false positives and improves lead quality.; Rising paid channel costs push SMBs toward organic and owned-source lead strategies, increasing demand for social prospecting tools.; Verticalization — niche industries prefer tailored lead workflows, creating an opportunity for specialized templates and higher conversion rates.; Privacy and compliance focus forces vendors to provide opt-outs, retention controls, and audit logs, which can be a competitive differentiator..