Executive Summary

Many companies—especially procurement, finance, FinOps and engineering teams—are quietly losing money to untracked SaaS subscriptions, orphaned seats and rising LLM/API token spend that often shows up as mysterious line items; these pains are growing as model inference costs move from negligible to material. Organizations lack automated, cross-system visibility, so detecting duplicate tools, idle spend and high-cost model usage is manual, slow and inconsistent. You could build an automated audit and governance platform that stitches together billing data, API token logs, SSO/identity and procurement systems to surface token-level LLM costs, flag orphaned subscriptions, recommend cheaper model choices or rightsizing, and automate remediation and policy enforcement. The product would deliver actionable recommendations, ROI-focused reports and integrations into procurement workflows and SIEM/FinOps tooling. The market is timely and sizable: roughly a $9.0B addressable market (300,000 companies × $30k ACV) with a high market score (88/100) and revenue potential (82/100) driven by enterprises' willingness to pay for measurable cost reduction as FinOps and AIOps converge. Rising visibility of API/model costs and procurement’s shift toward proactive governance increase willingness to buy tools that can prove savings. You can differentiate by combining token-level LLM cost analytics, end-to-end audit automation and procurement integrations to deliver measurable ROI (think 10–30% spend reductions) and enforceable governance, but expect challenges around ingesting sensitive logs, complex integrations and longer enterprise sales cycles in a moderately competitive field.

Market Opportunity

Find and eliminate hidden SaaS/AI spend waste with automated audits targets a $9.0B = 300,000 companies × $30,000 ACV per company for SaaS/AI spend optimization and governance total addressable market with medium saturation and a year-over-year growth rate of 18% YoY — estimate combining FinOps, SaaS management, and AIOps market growth from industry reports (Gartner, Flexera).

Key trends driving demand: LLM/API costs are moving from negligible to material line items — this creates demand for tooling that exposes token spend and recommends cheaper model choices.; Procurement and finance teams are shifting from reactive to proactive SaaS governance — this increases willingness to pay for measurable ROI tools.; FinOps and AIOps convergence is accelerating — tools that combine cost optimization with operational security and governance gain broader enterprise buy-in..

Key competitors include Torii, Zylo, CloudHealth (VMware) / Cloud cost tools (Cloudability, Kubecost).

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Find and eliminate hidden SaaS/AI spend waste with automated audits

Executive Summary

Market Validation

Market Opportunity

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