Find and outreach to niche YouTube creators for targeted campaigns

Find and outreach to niche YouTube creators for targeted campaigns targets a $3.6B = 1.2M brands × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY growth for influencer marketing and creator economy (source: Influencer Marketing Hub and market reports).

Key trends driving demand: Brands are shifting budget from paid ads to creator-led content — this increases demand for discovery and direct creator partnerships.; Improved AI makes audience-fit scoring and topic classification faster and more accurate, enabling higher match quality for niche creators.; YouTube remains a high-value channel for long-form storytelling and product reviews, which drives specialized demand for YouTube-focused discovery tools.; Privacy and cookie changes have pushed marketers toward first-party relationships with creators, creating demand for tools that enable direct outreach and relationship management..