Find verified social conversations and turn them into product insights

Find verified social conversations and turn them into product insights targets a $4.8B = 160,000 mid-market and enterprise brands x $30,000 ACV. Calculation rationale: product and marketing teams at companies with 100+ employees globally who buy enterprise social intelligence and brand monitoring. total addressable market with medium saturation and a year-over-year growth rate of 15% estimated CAGR for social listening and brand intelligence spend as companies increase investment in customer signals.

Key trends driving demand: Synthetic-content proliferation -- more AI-generated posts make unverified social signals less reliable and increase demand for verification.; Rise of short-form video -- TikTok and Reels create new formats where sentiment and complaints hide in captions and comments, requiring multimodal analysis.; Centralization of customer signals -- companies want to feed social insights into product roadmaps and analytics stacks, increasing demand for structured outputs.; API and platform shifts -- changes to platform data access raise value for continuous collection and historical stores of conversations..