Find where small business cash is leaking and give plain-English fixes

Find where small business cash is leaking and give plain-English fixes targets a $18.0B = 30M SMBs x $60/yr ARPU (global basic expense-insight subscription at $5/mo) total addressable market with medium saturation and a year-over-year growth rate of 15%.

Key trends driving demand: Open banking and aggregated financial APIs -- easier, programmatic access to transaction feeds speeds integration and reduces upload friction; Better OCR and transaction parsing -- PDFs and scanned statements can be auto-converted accurately, enabling instant reports; SMB digitization and cost pressure -- rising costs push owners to seek quick actionable savings without hiring accountants.