Executive Summary

Many SDRs and growth teams at B2B software and SMB-focused companies struggle to find and act on high-intent buyers on public channels like Reddit, Product Hunt and Twitter; generic firmographic lists miss launch discussions, feature requests and troubleshooting threads, and manual monitoring is time-consuming and noisy. This problem affects go-to-market teams across roughly 1.5M potential buyers who collectively represent an addressable market of about $30.0B (calculated at an average $20K ACV for lead-generation, sales engagement and enrichment tools). You could build an AI-powered pipeline that continuously extracts conversation-level leads, scores intent, enriches profiles with firmographic/technographic signals, and drafts or triggers personalized replies and SDR sequences tailored to thread context and channel norms. The product would combine API connectors or compliant scraping, intent classifiers tuned for launch/problem-seeking language, privacy-conscious tooling, and LLM-driven personalization templates to reduce per-lead SDR time while keeping human-in-the-loop validation and CRM integrations for closed-loop learning. Market timing favors this approach: intent-based outreach and channel-specific sourcing are gaining adoption, LLMs materially lower the cost of tailored outreach, and your inputs (market score 92/100, revenue potential 86/100, competition = medium) suggest a sizeable, reachable opportunity. To stand out, prioritize precision over volume—invest in high-quality labeled signals, strict platform compliance, measurable lift targets (aiming for meaningful uplift in reply rates vs generic sequences), and transparent opt-out mechanisms—while acknowledging real challenges such as platform anti-scraping policies, moderation risk, and the difficulty of avoiding spammy outreach.

Market Opportunity

Finding SaaS buyers on Reddit/Product Hunt/Twitter — AI lead extraction & replies targets a $30.0B = 1.5M B2B software & SMB buyers x $20K ACV (annual spend on lead-generation, sales engagement & enrichment tools) total addressable market with medium saturation and a year-over-year growth rate of 12-20% annual growth in sales engagement, martech & intent-data spend.

Key trends driving demand: Intent-based outreach -- sellers prefer signals from product launches and discussion forums rather than broad firmographic lists; conversational intent increases conversion.; LLM-driven personalization -- AI enables rapid generation of tailored outreach at scale, reducing manual SDR time per lead.; Shift to channel-specific sourcing -- communities (Reddit, Product Hunt) are producing high-intent leads that generic databases miss..

Key competitors include Apollo.io, PhantomBuster, Lusha, LinkedIn Sales Navigator, Manual social listening + Zapier/Sheets (workaround).

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Finding SaaS buyers on Reddit/Product Hunt/Twitter — AI lead extraction & replies

Executive Summary

Market Validation

Market Opportunity

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