Fix broken processes before automating — systems-first process design

Most teams automate messy processes and create ‘automation debt.’ Offer an AI-enabled systems-first platform that maps, standardizes, and orchestrates processes before automation — reducing waste and SaaS sprawl.

86Score

Target Audience

Operations and RevOps leaders at SMBs and mid-market companies (50–1000 employees) who rely on manual cross-team processes and use multiple point SaaS tools.

Market Size

$120.0B = 20M mid-market & SMB...

Competition

medium

Key Pain Points

Low switching friction -- competitors and consultancies can replicate features quickly; defensibility depends on data/network effects and industry templates.
Sales cycle complexity -- selling to process owners and IT simultaneously requires consultative enterprise sales and change management capabilities.
Data sensitivity / compliance -- customers may resist sharing logs/screen recordings without strong privacy, on-prem, or hybrid deployment options.

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OVERALL

8.6Great

Market Validation

Demand

~4K/mo*

Competition

medium

Growth

15-20% (workflow automation, process mining, orchestration markets)*

Market Size

$120.0B

Market Opportunity

Fix broken processes before automating — systems-first process design targets a $120.0B = 20M mid-market & SMBs x $6K ACV (process design + orchestration + implementation) total addressable market with medium saturation and a year-over-year growth rate of 15-20% (workflow automation, process mining, orchestration markets).

Key trends driving demand: SaaS consolidation -- buyers are consolidating subscriptions and demanding integrated governance, favoring platforms that reduce sprawl.; AI-driven process discovery -- LLMs and CV enable scalable mapping of real workflows from recordings and logs, lowering manual discovery costs.; Shift to outcomes over tools -- procurement now buys business outcomes (cycle time, cost savings) rather than individual automations, rewarding system-level solutions.; Orchestration demand -- enterprises want orchestration layers that coordinate RPA, APIs and humans, creating space for a systems-first product..