Executive Summary

Tailors and small garment shops worldwide routinely lose time and money to fitting errors, inconsistent measurements, and manual booking/invoicing workflows; these problems are especially acute among the estimated 8 million small shops that lack standardized digital tools and often serve customers in languages other than English. Measurement mistakes drive remakes, slow turnaround, and customer dissatisfaction, and many shop owners resist solutions that require heavy typing, English-only interfaces, or complex hardware. The product opportunity is a bilingual, mobile-first platform that uses camera-based AI/computer vision to extract accurate measurements, integrates order & pattern management, appointments, invoicing and a payments take-rate, and provides suggested pattern adjustments and measurement versioning for remakes. Priced and packaged as a combined software+services offering targeting roughly $600 ACV per shop, the system would be optimized for offline use, local-language UX, and lightweight on-device inference to reduce latency and privacy risk. This is an attractive moment: the addressable market is roughly $4.8 billion (8M shops × $600 ACV), and macro trends—MSME digitization, smartphone ubiquity, and rapid progress in AI/vision—make practical deployment feasible; independent evaluation scores put market opportunity at 92/100 and revenue potential at 88/100, with competition at a medium level. Early adopters are reachable via existing payments or fabric-supply channels and by prioritizing markets with high tailoring density and smartphone penetration. You can stand out by focusing on bilingual/localized workflows, industry-specific UX for tailors, on-device CV for privacy and offline reliability, and tight integration with payments and inventory so the product becomes the central shop system. Real challenges remain: collecting diverse, labeled measurement data, proving accuracy across bodies and garments, reducing upfront adoption friction, and funding go-to-market to reach millions of fragmented SMBs—these should shape a staged, metrics-driven rollout rather than an all-at-once bet.

Market Opportunity

Fix fitting errors — bilingual AI measurement & shop management targets a $4.8B = 8M tailoring & small garment shops globally x $600 ACV (software + services + payments take-rate) total addressable market with medium saturation and a year-over-year growth rate of 12-18% annual growth in MSME SaaS adoption and digitization of small retail and service businesses.

Key trends driving demand: MSME digitization -- small service businesses are adopting cloud tools for operations and payments; Mobile-first computing -- smartphone ubiquity enables camera-based measurement capture; AI/Computer Vision -- automated measurement extraction reduces human error and speeds workflow; Localization demand -- language & cultural fit increases adoption and retention among local tailors.

Key competitors include Tailornova, MySize (MySizeID), Shopify (Shopify POS & App Ecosystem), WhatsApp + Google Sheets / Excel (workaround combination).

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Fix fitting errors — bilingual AI measurement & shop management

Executive Summary

Market Validation

Market Opportunity

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