Fix low team focus and inaccurate billing with real-time productivity insights

Fix low team focus and inaccurate billing with real-time productivity insights targets a $48.0B = 200M businesses x $240/year average spend on time & productivity tooling total addressable market with medium saturation and a year-over-year growth rate of 15% YoY.

Key trends driving demand: remote-work normalization -- distributed teams need objective, continuous productivity signals; AI explainability -- demand for explainable recommendations over opaque metrics increases adoption; shift-to-outcomes -- buyers prefer outcome-linked metrics (project ROI, billable accuracy) vs raw time; platform consolidation -- businesses favor tools that integrate time, payroll, PM, and analytics.