Fix messy URLs fast — live parse, edit query strings, and rebuild in real time

Fix messy URLs fast — live parse, edit query strings, and rebuild in real time targets a $3.6B = 3.0M web development & marketing teams x $1,200 ARPA (annual URL/tooling budget) total addressable market with medium saturation and a year-over-year growth rate of ~10%.

Key trends driving demand: proliferation-of-tracking-params -- more marketing and analytics systems append custom params, increasing need for tooling to inspect and sanitize URLs; privacy-and-compliance -- GDPR/CCPA push companies to detect PII in query strings and document URL payloads for audits; shift-to-client-side-routing -- SPAs and APIs shift query/state into URLs making parsing/validation a devops need; developer-self-service -- preference for lightweight in-browser tools and extensions that don’t require backend setup; AI-assisted-developer-tools -- LLMs enable context-aware suggestions, auto-normalization and pattern recognition across URL corpora.