Fix poor activation rates by diagnosing and fixing email deliverability

Fix poor activation rates by diagnosing and fixing email deliverability targets a $4.0B = 1,000,000 businesses x $4,000 ACV. Buyer count: all SaaS, e-commerce, marketplaces and platforms that rely on transactional email and would pay for managed deliverability or enterprise tooling. total addressable market with medium saturation and a year-over-year growth rate of 10-18% annual growth driven by more transactional email and stricter ISP rules.

Key trends driving demand: Stricter mailbox provider filtering -- Gmail, Outlook and others continuously evolve heuristics, increasing false negatives for unauthenticated or cold senders.; DMARC adoption growth -- more domains publish DMARC causing failed authentication to directly impact inbox placement and deliverability visibility.; Shift to transactional/email-as-a-service APIs -- more apps use dedicated transactional providers, enabling integrations for automated monitoring and remediation.; Rise of observability tooling -- product and infra teams expect real-time dashboards and alerts, creating demand for deliverability observability tied to activation metrics..