Fix pricing and onboarding for Indian freelancer accounting subscriptions

Fix pricing and onboarding for Indian freelancer accounting subscriptions targets a $1.2B = 15M Indian freelancers x $80 ACV. Assumes 15M addressable freelancers who would pay for basic recurring accounting and tax tooling at an average of $6.7/month ($80/year). total addressable market with medium saturation and a year-over-year growth rate of 12% estimated growth in freelance workforce and gig economy participation in India, increasing demand for lightweight accounting tools.

Key trends driving demand: GST and compliance frequency -- regular GST filing creates recurring need for accounting workflows, not one-off tools; Gig economy growth -- more independent contractors who need simple invoicing and tax estimates; Mobile-first payments -- UPI and mobile banking enable in-app payment reconciliation and faster adoption; SMB and micro-SaaS adoption -- small, targeted SaaS products can win by being cheaper and simpler than full accounting suites.