Fix project friction by proactively aligning teams and workflows

Fix project friction by proactively aligning teams and workflows targets a $45.0B = 15M teams × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 10% YoY (collaboration & digital workplace market growth estimate, sources: Gartner, Forrester).

Key trends driving demand: Trend — Hybrid and remote work models keep demand high for tooling that reduces coordination overhead.; Trend — Increasing adoption of integrations and automation makes overlay products that stitch tools together more valuable.; Trend — LLMs and embeddings enable cross-document and cross-chat summarization, unlocking automated alignment signals.; Trend — Teams prefer best-of-breed stacks rather than single-platform lock-in, creating demand for interoperable alignment layers..