Executive Summary

Many small and mid-sized businesses—roughly 30 million worldwide—still run sales and revenue workflows out of Google Sheets, which creates scattered, error-prone pipelines, manual reconciliation, and lost visibility for teams of 1–25 sellers and their ops people. The problem shows up as duplicate leads, inconsistent forecasting, slow handoffs between sales and finance, and hours per week spent on spreadsheet cleanup that could be automated. You could build a Sheets-native CRM and revenue tracker that combines an add-on UI inside Google Sheets with a lightweight web dashboard, automated no-code workflows, integrations to email/payments, and AI-assisted data-mapping that automatically ingests messy tables, deduplicates contacts, and creates pipeline and ARR views. The product would aim for an SMB ACV around $800–$1,200 with templates for common verticals and a low-friction onboarding that converts spreadsheet owners in their existing environment. This is an attractive moment because the TAM is roughly $30.0B (30M SMBs x $1k ACV), spreadsheet-first workflows remain common, no-code connectors lower integration friction, and AI makes automated onboarding and data cleaning realistic; our market score is 90/100 and revenue potential 88/100 for a focused execution. Adoption hurdles still exist—competition is medium from established CRMs and integration tools, and reliance on Google’s platform brings API limits and security requirements. To stand out you’ll need relentlessly good UX inside Sheets, reliable automated mapping powered by ML/LLMs, and go-to-market focus on a few verticals to prove metrics; capture 0.1% of the TAM (~30,000 customers) to reach $30M ARR is plausible but requires tight onboarding, strong support, and clear privacy controls. The strength is low switching friction for spreadsheet-centric users; the challenges are differentiated product defensibility versus broader CRMs, scaling customer success across varied schemas, and operational limits imposed by the Google ecosystem.

Market Opportunity

Fix scattered spreadsheets with an automated Google Sheets CRM and revenue tracker targets a $30.0B = 30M small & mid-size businesses globally x $1,000 ACV (broad CRM/automation spend per year) total addressable market with medium saturation and a year-over-year growth rate of 12% (CRM/SMB SaaS growth plus automation adoption).

Key trends driving demand: Spreadsheet-first workflows -- SMBs continue to use Sheets as source-of-truth, creating demand for tools that live in that environment rather than replace it.; No-code automation -- rising adoption of no-code connectors and automation lowers integration friction and increases ability to automate recurring CRM workflows.; AI-assisted data cleaning -- LLMs and ML make parsing messy tables and mapping fields fast, enabling automated onboarding for non-technical users.; Cost sensitivity in SMBs -- budget-conscious customers prefer incremental, sheet-native solutions to expensive CRM migrations..

Key competitors include Streak, Airtable, HubSpot CRM, Zapier (adjacent).

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Fix scattered spreadsheets with an automated Google Sheets CRM and revenue tracker

Executive Summary

Market Validation

Market Opportunity

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