Fix wrong stock visibility to prevent double commitments and lost customers

Fix wrong stock visibility to prevent double commitments and lost customers targets a $4.8B = 3.0M businesses × $1.6K ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (marketplace and inventory software growth estimates, various industry reports 2023-2025).

Key trends driving demand: Omnichannel commerce growth — sellers list across marketplaces, direct sites and retail, increasing the need for synchronized inventory.; API-first marketplaces and 3PLs — richer APIs make near-real-time sync and reservation logic technically feasible for SMBs.; Shift to SLA-backed commitments — retailers want guarantees or automated remediation when oversells occur, creating demand for automated compensation workflows.; AI for anomaly detection — LLMs and time-series models now make it practical to detect and predict reconciliation errors and stockouts..