Fixing email deliverability, automation gaps, and performance for startups

Fixing email deliverability, automation gaps, and performance for startups targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 11% YoY (industry estimates for email marketing, deliverability, and customer engagement tools, 2023-2028 CAGR).

Key trends driving demand: AI-assisted copy and subject testing — improves open and click rates by automating variant generation and learning what works.; Composability and API-first adoption — engineering-led teams prefer building with modular services rather than monolithic ESP platforms.; Increased mailbox provider scrutiny and authentication enforcement — shifts value toward automated deliverability tooling that prevents placement issues.; Focus on lifecycle and product-led growth — SaaS teams prioritize activation and retention workflows, increasing demand for behavior-driven email orchestration..