Force explicit opt-in for legitimate interests and full IAB vendor lists

Force explicit opt-in for legitimate interests and full IAB vendor lists targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR — privacy/compliance tooling and ad-tech transparency market growth driven by regulation and browser changes (industry reports, regulatory activity).

Key trends driving demand: Regulatory enforcement is increasing — more GDPR/UK investigations push publishers to adopt stricter consent models, creating demand for compliance-first CMPs.; Browser and platform changes are limiting third-party tracking — publishers need better consent and first-party strategies to sustain ad revenue.; Consumers are using privacy extensions more — a consumer scoring layer can create reputational pressure that accelerates publisher adoption.; Consolidation in enterprise CMPs leaves a gap for nimble vendors to serve SMBs and mid-market publishers with simpler, conversion-aware offerings..