Forgetting conference contacts - badge-scan capture plus follow-up tracking

Forgetting conference contacts - badge-scan capture plus follow-up tracking targets a $3.2B = 20M frequent conference and roadwarrior professionals x $160 ACV. Assumes global knowledge workers who attend multiple conferences per year and would pay for premium contact management. total addressable market with medium saturation and a year-over-year growth rate of 8-15% event-tech and contact-management adjacent segments, driven by hybrid events and CRM integration demand.

Key trends driving demand: Return of in-person events -- more conferences and trade shows means higher volume of ephemeral contacts that need capture.; Digital badge and QR code adoption -- many organizers now issue scannable badges making automated capture feasible.; CRM-first workflows -- sales teams expect data to flow directly into CRMs, raising demand for reliable capture and mapping.; Mobile OCR and on-device ML improvements -- allow more accurate badge text capture in crowded, low-light settings..