Forgetting conference contacts - badge-scan contact capture and follow-up

Forgetting conference contacts - badge-scan contact capture and follow-up targets a $3.6B = 12M frequent-conference professionals x $300 ACV. Rationale: estimate 12M global professionals who attend multiple conferences per year (sales reps, founders, business development, recruiters). A $300 ACV reflects a modest paid individual tier or corporate seat with CRM sync and analytics (roughly $25/month or equivalent enterprise seat pricing). total addressable market with medium saturation and a year-over-year growth rate of 10% estimated growth in event-tech and contact-capture tool demand as conferences recover and sales budgets shift back to event ROI.

Key trends driving demand: Post-pandemic conference rebound -- more in-person events drives higher volume of new contacts and need for quick capture.; QR and digital badge adoption -- standardized digital badges and QR codes make badge capture more reliable than scanned business cards.; Mobile OCR and on-device ML improvements -- phone cameras and local ML models give fast, private badge-to-contact extraction without heavy backend costs.; Sales enablement focus on event ROI -- companies demand measurable follow-up and conversion metrics from events, creating buyer demand for capture-to-follow-up workflows..