Forgetting conference contacts - badge-scan contact capture and follow-ups

Forgetting conference contacts - badge-scan contact capture and follow-ups targets a $4.5B = 30M frequent conference attendees x $150 ACV. Assumes 30M global professionals who attend multiple conferences per year and would pay $150 annually for contact capture plus follow-up workflows. total addressable market with medium saturation and a year-over-year growth rate of 10% estimated for event-tech adjacent tools as in-person events recover and hybrid formats persist.

Key trends driving demand: In-person event rebound -- more conferences and meetups increases recurring need for contact capture; Mobile OCR and camera quality -- reliable badge and QR scanning on modern phones reduces friction; Digital-first networking -- rise of digital business cards and QR badges creates standardized capture formats; Follow-up automation demand -- sales and recruiting teams want to convert meetings into pipeline without manual steps.