Executive Summary

Founders and small-to-midsize companies frequently carry critical institutional knowledge in single individuals or scattered tools, creating outsized risk when a founder is suddenly unavailable; with roughly 3,000,000 startups and SMBs globally, many organizations lack a dependable handover mechanism and face increasing pressure from investors and insurers to prove continuity. Emergencies—illness, exits, cyber incidents or sudden departures—turn absent knowledge into operational downtime, and distributed teams amplify the problem because physical handoffs are rare. The product is a combined document, access and handover platform that produces and maintains living runbooks: LLM-assisted synthesis of docs, code, and chat logs into role-based playbooks, audited "break-glass" access controls, scheduled and on-demand handovers, dry-run simulations, and integrations with Git, Slack, Google Workspace and identity providers. Pricing would target an estimated $3,000 ACV per company with enterprise add-ons for investors/insurers; practical challenges include secure data handling, legal/privilege concerns, and onboarding friction for fragmented information sources. This is an attractive moment because the addressable market is roughly $9.0B (3,000,000 x $3,000 ACV) and three macro trends lower barriers and raise demand: AI-enabled synthesis that reduces manual effort, the growth of remote/distributed teams, and heightened operational-risk requirements from VCs, accelerators and insurers. The market and revenue potential scores (92/100 and 88/100) reflect real opportunity but also imply expectations for reliable delivery. To stand out you must build credibility through demonstrable security, investor/accelerator partnerships, and runbook quality that measurably reduces time-to-recovery; a defensible edge comes from specialized LLM models tuned for code+chat synthesis, auditable access workflows, and standardized investor-ready compliance templates. Expect medium competition and a need for pilots and third-party audits to win trust—this is doable but will require disciplined product-market fit work and rigorous security investment before scaling.

Market Opportunity

Founder succession & emergency-runbook platform (document + access + handover) targets a $9.0B = 3,000,000 startups/SMBs globally x $3,000 ACV (continuity + pro features) total addressable market with medium saturation and a year-over-year growth rate of 12% = growing demand for continuity and documentation tools among SMBs and startups.

Key trends driving demand: AI-enabled knowledge synthesis -- LLMs can turn disparate docs, code, and chat logs into usable runbooks, lowering manual effort.; Remote & distributed teams -- fewer shared physical handoffs increases the need for explicit continuity artifacts.; Rising operational risk awareness -- VCs, accelerators and insurers increasingly require continuity plans for portfolio companies.; Shift to API-first tooling -- standardized connectors make safe automated extraction of operational context feasible..

Key competitors include Notion, Atlassian Confluence, 1Password (Business), FireHydrant, DIY combination (Google Docs + Slack + GitHub + Password Manager).

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Founder succession & emergency-runbook platform (document + access + handover)

Executive Summary

Market Validation

Market Opportunity

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