Founders build product then hunt for users - audience-first prelaunch tool

Founders build product then hunt for users - audience-first prelaunch tool targets a $1.5B = 5,000,000 solo founders and early-stage teams x $300 ACV. Buyer count rationale: global indie makers and early-stage SaaS teams who would pay for audience-building and automation tools. total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth in martech and creator tool spending, driven by indie SaaS and prelaunch tooling demand.

Key trends driving demand: Indie maker growth -- more solo and small teams building SaaS, increasing demand for low-cost audience tools; Rise of product-led launches -- founders prefer small, high-intent launch lists to validate features quickly; Owned channels resurgence -- concerns about social algorithm volatility push founders to own email lists.