Founders getting no sales - launch-first marketing playbook

Founders getting no sales - launch-first marketing playbook targets a $6.0B = 5.0M small startups and indie makers x $1,200 ARPU/year (assumes marketing stack and launch services spend per year) total addressable market with medium saturation and a year-over-year growth rate of 12-18% (marketing automation + creator tools growth combined).

Key trends driving demand: No-code infrastructure -- faster MVPs reduce engineering friction and raise demand for prebuilt launch workflows; Creator economy growth -- more solo founders and creators launching products who need simple conversion funnels; Community-driven distribution -- Product Hunt, Indie Hackers, Reddit and Twitter remain primary go-to-market channels for launches; Shift to productized services -- founders prefer modular, opinionated templates and workflows over bespoke agencies.