Founders miss why users leave — identify user intent, not vanity metrics

Founders miss why users leave — identify user intent, not vanity metrics targets a $8.0B = 200,000 product-driven companies x $40K ACV (analytics + product-experience spend) total addressable market with medium saturation and a year-over-year growth rate of 15% — product analytics and digital experience markets expanding as companies double down on retention.

Key trends driving demand: AI-driven summarization -- LLMs can convert raw events and session replays into concise intent narratives, lowering analysis time and making insights actionable.; Product-led adoption -- More companies rely on product usage signals to drive growth, increasing demand for per-user intent insights tied to conversion.; Privacy & ID shifts -- Cookieless web and emphasis on first-party data mean analytics that center identified, consented users are more valuable.; Cross-functional activation -- Teams want analytics that directly feed CS, sales, and product workflows instead of isolated dashboards..