Fragmented marketing data unified into AI-driven analytics and automated insights

Fragmented marketing data unified into AI-driven analytics and automated insights targets a $9.6B = 800K marketing teams × $12K ACV (analytics, reporting & automation tools spend) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (industry estimates from martech & marketing analytics research by analysts like Gartner/Forrester).

Key trends driving demand: GA4 and event-based analytics adoption — marketers are migrating to event-centric analytics, creating demand for tools that normalize and interpret event streams.; AI-generated insights — teams expect automated, human-readable explanations and recommendations from their data rather than raw dashboards.; Shift from dashboards to action — organizations want systems that not only surface problems but suggest concrete next steps (budget shifts, experiment ideas).; API standardization across ad platforms — improved API reliability and richer metrics make automated cross-channel analysis more accurate and scalable..