Fragmented people ops across tools — consolidate HR, payroll & workflows

Fragmented people ops across tools — consolidate HR, payroll & workflows targets a $42.0B = 2,000,000 companies x $21K avg annual spend on people & ops systems total addressable market with medium saturation and a year-over-year growth rate of 12% (HRIS + payroll + people ops consolidation segment).

Key trends driving demand: AI-powered automation -- LLMs automate routine people ops tasks (offer letters, policies, org changes), enabling consolidation of manual workflows.; Remote & global workforce -- cross-border payroll, benefits and compliance drive demand for integrated systems that reduce operational leakage.; API-first SaaS ecosystems -- standardized integrations reduce friction of replacing multiple point tools with a single platform.; Shift to people-ops -- companies are investing in systems that support employee experience and retention, not just HRIS record-keeping..